Shelley first introduced the Vogue shape in August 1930, with Mode following approximately a month later. These were the designs of Eric Slater who became art director of Shelley in 1928.

The shapes were totally different to anything they had previously produced. Vogue teacups are wider and shallower than Mode ones with a more definite foot. Both have solid handles.

There are a total of 53 Vogue patterns based on 23 distinct designs. There are 31 Mode patterns based on 19 designs.
These designs were short lived with the last Vogue pattern entered the pattern book in March 1933

The Eve designs followed which was for more practical than Vogue or Mode It was similar in shape to Mode but without the solid handle and a more pronounced foot.

The aim of this website is to try and list with images and descriptions as many of those patterns as possible.

I am now only listing items that have sold on ebay as I cannot keep up with the number of items that keep being relisted time and time again. There does seem to be a fair amount of people out there who are over optimistic about the prices thay can achieve.

I am hoping that collectors will contact me with pictures and details of patterns not yet on the site (including different colourways)

Contact email marian@mariantic.co.uk